The campaign known as Everyone Deserves aims to tackle mental health and behavioral health concerns in New Mexico, specifically targeting first responders, seniors aged 65 and above, agricultural workers, and youth/students. The primary objective of this campaign is to establish a trustworthy and secure platform where individuals can seek assistance for their mental well-being. The logo of the campaign features brackets arranged in the shape of a speech bubble. In mathematics, brackets signify inclusion, thus symbolizing the campaign's commitment to inclusivity and encouraging individuals to speak up and seek help when needed, fostering open discussions about emotions.