Cuore Botanicals
Brief
Create a brand identity and packaging for Cuore Botanicals, a range of skincare products designed to address various concerns such as pain, inflammation, acne, eczema, dry skin, and scars. This identity should highlight the brand's uniqueness and set it apart in a crowded marketplace.
Create a brand identity and packaging for Cuore Botanicals, a range of skincare products designed to address various concerns such as pain, inflammation, acne, eczema, dry skin, and scars. This identity should highlight the brand's uniqueness and set it apart in a crowded marketplace.
Solution
Cuore was developed with a strong focus on the individual client's personal narrative and cultural background. The logo draws inspiration from the founder's Italian Catholic heritage and her intrigue with witchcraft, specifically reflecting the Immaculate Heart of Mary embodying her love and compassion for those who seek her guidance. Additionally, this ethos is mirrored in the meticulous care and empathy infused into every product. While packaging design is reminiscent of Victorian wallpaper, each illustration is inspired by the secret names that Victorian witches used for their herbal ingredients, which were essential for safeguarding their recipes.
Results
The brand identity and packaging developed for Cuore Botanicals proved successful in standing out above competitors. This distinctive approach not only captured the attention of consumers but also led to the skincare line being featured prominently in boutique retail stores. As a result, Cuore Botanicals has enjoyed a steady pattern of selling out, reflecting its popularity and appeal among customers.
