Montara Apparel
Brief
Create a brand identity and website for an emerging apparel line in El Paso, TX. Montara blends Mexican folkloric influences with classic western style. The mission is to create luxurious garments that offer a fresh perspective on western apparel, capturing both the essence of the west and Mexican heritage.
Create a brand identity and website for an emerging apparel line in El Paso, TX. Montara blends Mexican folkloric influences with classic western style. The mission is to create luxurious garments that offer a fresh perspective on western apparel, capturing both the essence of the west and Mexican heritage.
Solution
Created a brand inspired by the local flora of the El Paso region, embracing the traditional themes of Mexican embroidery. The vibe is sophisticated and serene, with delicate colors and a minimalist design approach.
Created a brand inspired by the local flora of the El Paso region, embracing the traditional themes of Mexican embroidery. The vibe is sophisticated and serene, with delicate colors and a minimalist design approach.
Results
Although not set to release until Fall 2025, the client was thrilled to see her vision come to life. Montara uniquely blends Mexican tradition with western wear, adding a modern twist.
Although not set to release until Fall 2025, the client was thrilled to see her vision come to life. Montara uniquely blends Mexican tradition with western wear, adding a modern twist.
Logo Design | Brand Identity | WebDesign
